Teknox 2011

Teknox is a company based in Bologna – Italy that produces metal washing machines, that deeply cares about solutions for industrial cleaning problems afterwards each machining.

Teknox asked for a complete redesign of the website, including the identity and the contents. The logo has stylized graphic that gives the idea of the metal (below) and the water (above) with a better water drop illustration than the previous one.

I improved the contents by making them more concise and more meaningful, enriching them with a structure and relations (see the washing machines linked with washing solutions and technologies) so I could make a design and a website with a richer structure.

This structured contents made possible to build a rich website, with a page for each washing solution and technology, so that the content isn’t diluted and repeated in the products pages, and the relations between the three are extremely clear.

The website is also powered by the right keywords for three languages (English, Italian and Spanish) and by an Adwords campaign with excellent results for each language, and that has already gave Teknox several new clients.